Merchandising

When working in a small boutique it is important to appeal to your customers quickly. Most people walking by need to be drawn to the store and the items inside quickly in order for them to come in. In our store we have white walls and bright lights to enhance the clothing and let the product speak for itself. Your window display can really show what your store is about and what you can expect upon entering. The designer and owner of the store keeps everything very simple and minimalistic. The products are very simple and architectural so she mimics her window displays and store layout to compliment the nature of her clothing and shoes. She is known for minimalism and effortlessness so sometimes it is difficult to make that appeal to someone from a hanger or from outside of the store.

I included some pictures below of how the store is merchandised. The store is merchandised by color. She will put all the merchandise of the same color on one rack. One thing she does is put a shirt followed by pants followed by a jacket. This shows the customer an outfit as they are passing through the rack. The shoes are arranged by the style of the shoe. She changes the shoes the most, so that they continually look different for the people who are shopping in the store often. This is a good practice because this will get customers to recognize shoes that maybe they had not seen the last time they were shopping. I love to see the many different ways to merchandise the store and to see how the customers respond to it!