This week we were planning for an event with Theory, which was similar to the event we had a few months ago with Rebecca Minkoff. Only this time we invited around 400 people instead of 30 like last time. We provided champagne and snacks while our guests shopped all of Theory’s merchandise for 30% off the original price. We were hoping to have a large turnout, and were very pleased to see the store packed with friends and coworkers from affiliate businesses. The goal for this event was to connect with theory and show them what kind of a customer we can offer them in hopes that they would agree to partner with us. Many purchases were made during our event and Theory was very excited about the clientele we brought in. We have scheduled a meeting with them in the New Year and are excited to see what 2016 has in store with our brand collaborations.
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