As our social media has been growing, Snap+Style decided we needed a better way to track our growth more efficiently. This way happens to be manually, and this task was assigned to me to be completed on a weekly basis. We have five different forms of social accounts; Instagram, Facebook, Twitter, Tumblr, and Pinterest. It is my job to write down the information and track our growth. I compare the number of likes received, the number of comments received, the amount of traction gained from week to week to be sure the company is making progress. In order for our social media accounts to be successful, we really need to understand the demographic of each site. For instance, Facebook and Pinterest advertisements attract women 40 years and older where Instagram, Twitter and Tumblr attract a younger crowd. Each advertisement is designed for the specific viewer which tends to be a little difficult for a start-up to distinguish. But so far this has been a great learning experience for me!
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