After taking the D&M Visual Merchandising course Winter
Quarter, I found a new interest in creating window displays. With the help of 3
other students, we created a Woodland-themed Spring window display for Art Star
Boutique and Gallery in Northern Liberties. This project led me to an
unexpected and exciting new venture! Two wonderful entrepreneurs from The
Wharton School of Business contacted me to be their Visual Merchandising
intern. They created their own company, PopShop. The idea of PopShop is to
create a short-term physical retail space and window display for online-only
companies. The idea of creating displays for pop-up shops intrigued me, and I
am happy that I was able to join the PopShop team.
The retail industry is rapidly changing, and brands are
changing with it. The pop-up shop model is great for existing stores because it
creates press for the retailer with little risk, and gives consumers trust in
an online brand by being able to physically touch and feel the product before
purchasing. I am excited to be gaining hands-on experience with this developing
retail shopping model.
My first major project is already underway! There is a trunk
show at Knit Wit in Center City next Wednesday, April 10, from 5 to 8 p.m. The
trunk show will exclusively feature online brands MM LaFleaur, Adornia, and Peach
and Lily. I am in charge of creating signage outside and in the store, creating
interest and intrigue for customers outside and in the store. I am currently
creating a Save-the-Date advertisement, posters, and an interesting visual
merchandising strategy for the different brands so they can create one cohesive
store in the window of Knit Wit.
Anyone is welcome to shop at the Trunk Show next Wednesday
night. I look forward to seeing you there!
-Heather
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