This
week has been filled with preparations for the premiere of my boss’s show
Million Dollar Shoppers. As her social media manager, it is my job to get the
word out about the show as much as possible. This responsibility is somewhat
nerve-racking and exciting all in one. As I am busy tweeting, pinning, and
instagraming under Amy’s handles, she has been attending press events. Unfortunately
due to time conflicts, I was not able to accompany Amy to an event this past Thursday.
Although I was upset about this missed opportunity, I know there will be more
in the future. At the event Marie Claire interviewed her, along with the New
York Post and Women’s Wear Daily. Having these publications promote the show is
the most effective way to get the word out, as they have larger audiences with
an interest in fashion. To read WWD's article regarding the show click here.
In
the world of social media, there is never a break and a moment of silence. There is always something
that Amy and I can be doing to promote the show. As a team, we collaborate the most
effective ways to bring light to the show. Through this process I have realized
how well my boss and I work together. When managing someone else's media
platforms, it is important to imbed their voice into your writings. Whether it be
through tone or humor, staying true to their personality is important. The way
I look at it, this task is somewhat like acting. A great actress is one who fully
invests herself into the role of her character. In my work, I try to leave behind
my specific tone, and be Amy. At first I found this to be quite difficult,
especially since my boss has a distinct humor different than my own. However,
within time it has become easier, just like anything!
This
opportunity has taught me to always keep an open mind. Prior to attending
Drexel, I always thought I had a clear idea of what I wanted to do within the
fashion industry. After this experience my eyes have been opened to the
different routes my career could take. I never imagined gaining a connection
with Lifetime Television through this opportunity. Overall, this experience has
shown me to always remain curious and open, because you never know where your
destiny falls at the end of your journey.
“We keep moving forward, opening new doors,
and doing new things, because we're curious and curiosity keeps leading us down
new paths” Walt Disney.
Jaclyn, I actually had the opportunity to watch Million Dollar Shoppers on Wednesday night! It has been great to hear how much you have been working on the show, and how your hard work has been reflected. Some people have actually talked to me about how they have watched the show, and I make sure to say how you much are involved. They are always intrigued and are shocked to hear how focused Drexel students are, and your commitment to the show and to Amy is no different. I'll keep watching!
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