Buyers are gearing up with their holiday season and so are we here at The North Face. We have been crazy busy getting as many market appointments in as possible before Thanksgiving and especially Christmas. With the cold weather FINALLY coming in and Black Friday on our radar, we are watching sales very closely crossing our fingers that it will inspire large orders from the buyers. While everyone else may be scared for cold weather, this is what we pray for. Colder weather means great sell through and more reorders. Recently our heat has been slacking in our office so that also helps our appointments because we all end up wearing the jackets; it's amazing what just trying on a jacket can do for a buyer. The jacket might have no hanger appeal but as soon as you put on that jacket when they depend on it most, it gives them a reason to have a conversation about that piece which may not have happened otherwise.
I am really excited in the market appointments because, especially with stores I shop at, I can't wait to see what products they place next year because I will feel partially responsible for getting them there for everyone to buy. There are some jackets I wish I could buy now but they are new for next year so therefore haven't even been put through production yet. Plus I already have enough outerwear to keep me warm for a life time.
Believe me there will be no shortage of warmth this winter.
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