Working so closely with a designer of the merchandise being sold in the store offers a persective I haven't seen before. Though Sean (of Duke and Winston) doesn't design the physical piece of clothing, the amount of work and thought that goes in to the graphics is a lot more than I thought.
Especially with something like a tshirt, where you see so many a day just walking past store windows, you must be able to convey an idea that the consumer wants. Sean wants the graphics to be interesting but also keep to the consistent theme he holds for the brand. If the shirts are recognizable for the brand Duke and Winston then there is no point to having a brand, or at least thats what I think.
I am curious about this though, because for something like the brand Urban Outfitters, they are known for changing their merchandise with the trends. Their clothing is still easily recognizable as their brand though. So how important is keeping design consistent when trying to make a statement with your brand?
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