Last week Linda Gaunt Communications held a small private event for the re-launch of Jane Cosmetics that will come out this Summer. This event was held on the roof of a hotel in midtown. The decorations were bright and colorful just like the Jane summer products.
All of Jane's new products are under $10- great for college students on a budget! These products include lip glosses, eye shimmer, eye shadow, concealers and many more.
It was a great experience to see this through the planning process all the way to the day of the event. The team did a great job with presenting the brand in a new and positive light. While interning I have learned that it is important to make your brand memorable to others and LGC and Jane did a really great job of this. Jane Cosmetics is sure to be the new summer must-have.
Nice! The brand message applies to products, companies and people. I love living the brand and I love strong brands because it allows you to get insight into why they do what they do.
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